Frederick Marckini founder of iProspect.com addressed this question briefly this week at SES Toronto. A large group of people had recently been surveyed to find an answer. The exact number surveyed, I forgot to take note of. But I do remember that it was a good sampling that provided a good guide for future decision [...]

40% of users who are driven to online search by an off line event or source end up making a purchase.
Think about it, when you come across a product or service of interest, what is the first thing most of you do? Go online and research the product. Even if you are talking to a [...]