Elliott Noss, CEO of Tucows gave an interesting keynote presentation at ISP Con in the Spring of 2008. He addresses how businesses, even smaller businesses can be successful even with larger players in your industry. In summary, remain high-touch. Provide your customers a personalized service, a unique experience.
Watch the presentation:

In order to take your online or digital marketing campaigns to the next level, you need to start developing a list or lists of your existing customers and potential customers. Specifically you want them to provide you with their email address and permission to be in contact with them about offers and/or information you may [...]

Bounce rate is a stat you have available to you via Google Analytics and is a key stat for you to examine in your plans for your site to take over the world!
Google defines Bounce Rate as follows:

What does Bounce Rate mean?
Bounce rate is the percentage of single-page visits or visits in which [...]