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Customer-centric companies will succeed.

In light of the competitive domain industry and the nature of the commodity product we are trying to sell we often run into situations where we offer nothing more than our competition, and at a higher price point. The result is that the industry as a whole’s focus has switched from selling domain names, to [...]

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Innovation is not always invention.

I recently had the pleasure of attending the Canadian Marketing Association’s annual Digital Marketing Conference. The conference is a place where the marketing industry as a whole comes together to network, attend sessions, and more importantly learn how to improve their existing businesses.
The keynote which I took the most from was delivered by Dr. Anita [...]

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