Web development, design, and site optimization.

For some the thought of spending a little money to get quality, targeted traffic is a scary proposition. For many Pay-Per-Click is still something of an unknown. How do I get started, how much do I have to spend, can I manage it myself, what if I can’t do it, and on and on.

The truth of the matter is you can get started without breaking the bank. Even if you are an everyday individual without a huge budget. In a previous post I shared a promotion Yahoo! is running where you can setup a new account with them, deposit only $30 and they will add another $100. So right off, you have $130 to play with.

Obviously your first step is setting up an account with them. So what else should you know about using Yahoo! PPC?

1. You will be bidding on keywords that people search for on Yahoo!. Obviously you want to choose keywords that are both relevant to your site and that people actually search. To choose your keywords, try using a tool like the free keyword tracker. The popularity of a keyword will determine the amount you are likely to spend per click if you choose to bid on it. So I recommend you avoid the really generic, one word keywords.

2. The keywords you choose are not set in stone for any length of time, you can change them at anytime. If your site content changes focus, or if keywords just aren’t bringing you results, swap them for new ones.

3. You won’t spend more than you want to. You can set your max daily budgets, you can set an end date to your campaign. This allows you to make sure you don’t spend outside of your means. I am currently running a campaign using the $130 promo with a daily spend limit of $4. My estimated costs for the month will be right around $130.

4. Within your control panel you will have access to a number of reports that are easy to read and understand. The key things you may want to look at are the stats for your keywords. You can choose to display what your keywords currently are, your average positioning within the ad space, how many impressions your ad has received for each one (how many times your ad was displayed to a user), and how many clicks you had for each keyword. Using this information you can determine what keywords can and should be removed and replaced and you can determine if maybe your ad needs to be made more attractive. You may find that you are getting lots of impressions, but no clicks.

5. In building your ad you should look to make you ad short but to the point. It is also recommended that both the title and the description contain all or a portion of your core keyword. My website which is found at both Dropthemike.com and Helpwithtraffic.com is bidding on numerous “traffic” related keywords and my ad looks like this:

More Traffic, More Revenue
Get informed. Get traffic. Get paid. Learn from a professional.
www.helpwithtraffic.com

This is a great tip from my friends over at BlueFur.com. In a post made to their blog this weekend they talk about how you can increase traffic to your website by simply implementing small changes to your email signature. Teasers as they referr to them. Simply ways to further plug your brand and your site.

Here is a portion of their post:

” I recommend to everyone is that you should add a small teaser or fact at the very bottom of your signature with a link to your site. Something like this…

• Find out why 10,000+ Canadians do business with us at http://www.yourdomain.ca.
• 800+ pages of tutorials, articles and knowledge online at http://www.yourdomain.ca.
• Did you make our top 10 sales questions? - Find out at http://www.yourdomain.ca.”

What the heck do you mean? Isn’t increasing the amount of visitors to my site one of the key factors to my website’s success and its ability to generate revenues for me?

Sorry, purely increasing site visitors is far from enough. Yes, you do want to increase the number of visitors to your site, but of even more importance is that they spend time on your site. If you increase your site visitors by 1000 a month yet only 1 out of those 1000 spends more than a few seconds examining your site and its content, what have you accomplished? Honestly, nothing.

There are lots of different ways to increase traffic that do work as far as bringing users to your site. Some will generate what I like to refer to you as “real” visitors while others are just “vanity”. I once tried a service called Entrecard.com to drive traffic to my blog. This is a free service that delivered what it advertised, I got plenty of visitors. But users just visited in order to boost their program stats and to increase their inbound traffic. It was an entire network of “vanity” traffic.

My Bounce Rate was through the roof (bad). So I put that service to rest and decided to focus on more tried a true methods. They are proven to work:

1. Fresh new content (limit re-posting someone elses content). Keep your site, whether its a blog or a business site, dynamic. Users will keep coming if you feed them new content.

2. Make sure your site is user friendly, that the content your visitors are looking for is easily found and easy to navigate through. Avoid over using graphics, flash, or other visual elements that can hamper the speed of your site.

3. Make sure your Meta and Title tags are relevanat to your site’s content. These tags are not necessarily static, your site will develop over time. Keep it up to date to ensure optimal SEO.

4. Exchange links with other like-minded sites. Inbound links to you reflect well on you by visitors and by search engines.

5. Be active in your industry. No matter your industry their are bound to be “social” sites you can participate in, submit articles or post comments to. Get yourself and your brand out their.

6. Invest in Pay-Per-Click programs. For just a few dollars you can get targeted traffic to your website. These are users who saw your ad, have interest in what you have to offer, and clicked through to see your entire message. I have used Yahoo! SEM, Google Adwords, and Facebook Advertising. But there are also others.

7. Patience. Patience. Patience. Even those who preach, myself included, struggle with this one. Just keep working, don’t let yourself get too down or to high with your successes or failures, your site will continue to grow and take on a life of its own.

Knowing what keywords to focus on in both your content and your SEO and SEM efforts is in many ways hit or miss. You need to test, test, and test some more. Some keywords will work for you, some won’t. Some will work now, some will work later. Its an almost daily task you should look at.

If you are running a PPC campaign you can easily view which keywords are netting you results. Additionally you may be able to see in your hosting logs what keywords are drawing people in. Keep the ones that are working, flush out the ones that are not. Its a constantly evolving process.

Whether you are just starting out, or you a seasoned pro, you likely need some additional help in developing and choosing your keyword strategy. By using a tool such as this FREE KEYWORD TRACKER, you can input words/phrases to see what the top 100 monthly search queries or keywords are for the term you submitted. Because the most obvious keywords tend to be more generic, and more searched, their bid costs tend to be higher. Using a tool like this allows you to find relevant, more direct, but less costly keywords that you can plug into a PPC campaign.

The simplest way to make money online working only a few short hours a week is to build a web site packed with content. So much content that once you’ve made a web surfer land on your web site, they will have to come back for more again and again. Content rules supreme on the new Internet!

So where do you find a lot of it and for very little money? Well, you actually have quite a few options here. There are many article directories and many web site owners that will actually let you use their content as long as you keep the resource box intact. If you are new and you have just joined your first web master affiliate program, that’s the best way to go about it.

Free resources are easy to find and will really help you kick-start your business and earn money faster than you otherwise would if you were to write everything by yourself. Of course you will have to write some original content every now and then and the more you do the better your web site will be rated. It’s good to have something new to add each week, even when you don’t have time or inspiration.

Another way to add new content is by using Private Label Content articles or PLC. PLC generally refers to articles, ebooks and manuals that are free for subscribers to use as they wish. There are a few restrictions, however: you cannot claim copyright to PLC, or submit it to article sites, unless you change the content significantly. Unlike free articles directories, you will have to pay a subscription fee.

They have the very important advantage that you don’t have to add a resource box, which always points to some other web site that can steal your prospective customers. You will probably get 10 to 40 new articles a month, depending on the market niche you are interested in. And these articles can really get you going and make some money with the Internet marketing affiliate program you’ve joined.

How can you use them to make the most of them? If you have a hard time building mailing lists for your marketing campaigns then you can try to see if they would be more attracted to sign up for a 6 month long weekly course, which can be entirely comprised of PLC articles.

And one last thing for you to thrive on the Internet marketing arena, don’t use web site templates! I know free stuff is great and easy to find on the internet and I know there are tens of thousands of different web site templates out there, but they will not help you advance your business. You need to think out of the box, you need to be creative and you need to differ from any other web site your customers may see while searching for what they want to buy.

So do yourself a favor and rather than downloading a web site template, try to learn a bit about how to build a web site yourself. It will help you a lot in the long run and will give you all the flexibility you need for a successful business.

This is a great read courtesy of one of my favourite bloggers www.slickmania.com. Enjoy!

“If you are a blogger who attempts to make money online completely through Google AdSense, writing paid reviews, or even by selling advertising blocks, you are probably missing out on a huge amount of income each month.

When I first started placing advertising on my blogs, the logical place to start was with Google AdSense. 6 months later, I’m making between $1.00-$5.00 a day with Google AdSense. Not bad right? At first I thought so, but I had no idea that I wasn’t living up to my potential. Paid reviews? That is a one-time payment and usually requires a lot more work than should be required for the amount you are paid. Sell paid advertising blocks on your site? There is nothing wrong with this, but if your blog isn’t mainstream yet, you probably are having trouble finding advertisers for your website.

So, what is the best way to make money online? I am now 100% confident that the best way to do this is through affiliate marketing.”

For the entire article please visit: http://slickmania.com/make-money-online-with-affiliate-marketing/

Yahoo! SEM

If you are interested in giving PPC (Pay-Per-Click) advertising a try, there is no better way than to do so then with this offer from Yahoo!. Essentially you pay $30 but get an additional $100 credited to your account. So out of the gate you will have a $130 campaign to test with.

http://searchmarketing.yahoo.com/arp/choose.php?o=US2374

Yahoo! Go

A very good mobile app created by Yahoo!. The application allows you to have one central place to access many web features (search, news, email, flickr, etc). I recently had the pleasure of seeing their version 3.0 in action at a show I attended, myself my phone only support version 2.0 at the moment.

One of the really neat features of version 3 is that it has been opened up to the developer community which means that you will be able to install third-party applications/widgets to the Go! Dashboard. This really makes it a killer must have app for your mobile device.

While on the road I enjoyed the ease of use and speed of the map functionality the most. Using it to find directions from point A to B and also to find nearby restaurants. If your phone is GPS enabled (mine is not), the service is even more impressive as you do not have to enter your current location.

When you first load it up on your phone you will be amazed at both its speed and visuals. Next you will be amazed at just how useful it actually is.

http://mobile.yahoo.com/

Admittedly website usability and visual sparkle is something that is far from a perfect science. But there are a few basic things that you should keep in mind when designing or having someone design your site. Especially if your website is a business website. As a business website you likely want one, all, or a combination of the following: provide product(service) information, provide contact information, allow users to buy products(services), acquire feedback from your clients and potential clients. To do this you want to make sure your information can be found and once found is easy to navigate while remaining professional looking.

Here are some quick pointers to get you started as you determine where to go with your site:

1. Keep in mind that many users these days are potentially viewing your site on any number of devices at any number of screen resolutions. The one sure thing is that they will all see the top left of your site. Whether they click through the rest is another question. It is for that reason that when looking at a layout for your site you should prioritize and place your content so that the key items to your business and the site start at the top left working your way down to the least important which should be found at the bottom right.

2. Visual sparkle is nice. You do want to draw your users in. However, it can cause issues if you go overboard. Images and flash add load times. Users are on your site for content or to buy from you, you can still look professional with a toned down graphical site. Also you should avoid under all circumstances building a completely flash based website. Partially because of load times, but most importantly because you are killing the SEO (Search Engine Optimization) friendliness of your site. Use flash components where they make sense. A perfect example of flash being used simply as a component is with YouTube.com. Video is served up via flash but the rest of the site is HTML. Load times are fast and SEO is taken advantage of.

3. Navigation menus are a must. In fact I would recommend you play around with having multiple ways to get you your various pages and content. Avoid flash menus as again they hinder your SEO capabilities. Navigation is key to a successful site, if a user cannot find what he is looking for in the first few seconds he is on your site, he is likely gone forever.

When it comes to promoting yourself online, one of the key components to any campaign is still via email. The problem is its not quite as simple as grabbing hundreds or thousands of email addresses and sending them a mass email via Outlook.

You need to worry about plenty of things but here are some of the highlights :

1. Is your email list a list of users who opted-in to be contacted by you?

Email SPAM is receiving any unsolicited materials that were not requested. If the users have not opted-in to receiving email from you, you are likely wasting your time and theirs. Not to mention you are ruining your reputation as an emailer. Something that will greatly affect your ability to email users who do want to hear from you.

2. Is this a recurring mail list? Have you emailed it before? How large is the list?

Email reputation is based on many factors. A red flag is raised by ISPs, SPAM Companies, Email providers, etc when a particular IP performs questionable mailings. For instance not sending bulk email for a long time (or never having done so) and then all of a sudden emailing 20,000 users would be a red flag. Or perhaps you send a bulk email to 20,000 users and more than 10% bounce back (invalid email addresses), that is also a red flag. To prevent raising a flag, throttle your email campaigns. Break them up in batches. This makes you look less suspicious but also gives you the added benefit of being able to test marketing messages. If something seems to work better than another, change it in your next batch. The other item to increasing effectiveness should be a no-brainer, but make sure you weed out the bad email addresses from your list to prevent unwanted bounce backs.

3. Do you know what your email reputation is?

If you have not participated in mass mailing before, your rep is starting from scratch. You should build your rep up before engaging in too big of a promotion. Again throttle and weed out. Your rep is tied to the IP Address of your mail server(s). If you change IPs your rep starts all over again. So be careful.

4. Do your email servers have a dedicated IP?

This is important, as your email reputation is tied to your server IP. If you share an IP, another user’s practices can negatively affect yours.

5. Are you using the same email server for your corporate email?

Mistakes happen. You should never use the same server for you corporate email as you do for your bulk mailing campaigns. You run the risk of having your corporate email being blocked in the event that you develop a bad rep from your campaigns.

More often than not, unless you are doing huge amounts of mailings (1 million + per month) you are better off outsourcing the actual mailing piece to an Email Service Provider. Recently recommended to me were ExactTarget.com & SilverPop.com. But there are many others. Shop around. The one key bit of advice is make sure you get a dedicated IP address, and be sure to ask about any potential hazardous histories with that IP address. If less than a few months ago a big SPAMMER had the IP address, it is virtually useless to you. If it has been largely unused for a several month or even years, you may be ok. But talk to your ESP (EMail Service Provider) just the same.

Andrew Sloss of Ebay Canada gave a compelling and insightful presentation recently at a conference I attended. While the whole presentation was of interest, one key point really stood out to me.

According to Andrew, Ebay Canada processed some $1Billion in transactions last year. A pretty hefty number. However, 80% of those sales were Canadians buying from US Sellers. That is a huge number. Now admittedly the Canadian/US dollar played apart in that but 80% still gives me the impression that Canadians are just not seeing the opportunity to sell online.

Another stat that proves this case, in 2006 only 15% of Canadian businesses had even a portion of their inventory available online. That is pretty pathetic in all honesty. Especially when you consider my previous posts about the Canadian Landscape and how users research on line and then buy off line. If consumers can’t find your products online, even just to research, you are potentially losing out on significant additional in-store traffic and revenues.

I recently attended 2 Canadian conference/trade shows and had the pleasure of listening to some great presentations regarding Internet Marketing in general and Internet Marketing with a focus on the Canadian landscape.

The keynote at each conference was that of Kerry Munro, GM of Yahoo! Canada. Here are some of the highlights I picked up from his presentation:

* 78% of Canadians (over 5 years of age) are online.

* 78% of Canadians research products and services online before purchasing either online or in-store.

* Their research shows that house hold income can be directly tied to online usage. The higher the household income, the greater the amount of time spent online.

One of the points that really hits home is that while an online presence and ecommerce functionality may not result in greater sales via the web, it is almost guaranteed to have a direct and positive impact on your bricks-and-mortar store. Best Buy was sighted as an example of a company that saw a 19% increase in in-store traffic directly as a result of their website. Canadians like to research online but tend to purchase off line. It was noted that the average buyer will visit a website 42 times to research a product or service before making a buying decision (usually buying off line). The real key there is that users, no matter where they buy, first look online.

The World Wide Web is now going local. If you haven’t noticed already, you soon will. All across Canada, the U.S., and the rest of the world companies (big and small) and individuals are jumping on the local search/local directory/Online Yellow Pages bandwagon. As they should. The more free space you have to sell advertising, the more money you will make. Small and medium sized businesses are usually the target and they want to increase their visibility. Its a win-win situation.

This is not an entirely new trend as I can remember talking with these types of companies several years ago, the difference today is the amount of new services I see popping up. The question then becomes, who will come out on top? Will the entire industry suffer from the flood of directory start-ups bombarding users to sign up to their service?

Those who are going to be successful in my opinion will tend to be those who have an existing, strong brand behind them. Someone like YellowPages, Idearc, etc. These two examples have had their brands built in the print directory market so moving to local search on the web is the next logical move, and they already have a huge user base at their disposal to market the service into. Another industry with strong potential is the larger media companies/networks. They often have a brand(s) established in all the major areas (print, tv, radio, web portals). Building a local search directory off of that brand is a logical next step as well. A perfect example in Canada is Canwest who is in the midst of entering the market. They have launched first in the Ottawa market but will be expanding from there.

Now I don’t think it will completely come down to a big brand behind the directory that will dictate the success of a directory. There is always a dark horse who enters a new industry and re-invents it. The key here will be the technology they bring to the table, and their overall offering. If you can differentiate yourself from the competition and make yourself truly unique, users will find you. This is why I think it is important to keep an eye out on the lesser known companies in the space to see what they are doing. A perfect example of such a company in my opinion is GenieKnows.com.

If you ever were to do a Google search for local directories, online yellowpages, business directories, etc. you will see that there are hundreds of thousands of results. Everything from sites running on their own custom built technology to college kids running open source scripts just cause they can. Some are entirely free to submit to, some are paid, some are a mix of free and paid. The fact that its a money maker has caught on.

As a small business, I would want to submit to as many of these as possible for the simple reason that generally these directories are well optimized for search engines. Meaning your business profile page is likely that much more likely to be returned high on a search than even your main website if you have one. That alone is worth the investment for me.

As you may or may not know, Google and other search engines have various algorithms in place to make sure their search results are relevant and that everyone is starting on a level and fair playing field. Those sites who do not play nicely…. they get blacklisted, usually FOREVER!

Are you aware of some of the things that may get you blacklisted? Here is a great read courtesy of WhiteHatMedia.com:

How To Get Blacklisted By The Search Engines: Black Hat Techniques

Cloaking

As a general rule, websites designed for ease of use by visitors will attract search engine spiders. That doesn’t stop some less than reputable individuals from disguising their pages in an attempt to gain an unfair advantage. What you see is most definitely not what you get.

The information presented to the search engine is not the same that the human visitor gets to see. One example is to put in some text the same colour as the background. In this way, the spiders but not the human eye can pick up keywords. This enables the website owner to present well written content but give the search engine the impression that the copy is filled with keywords, thereby attracting searches for those keywords.

That said, it is not difficult for competitors to detect such practices. Rest assured, that if the offending site were holding a high search engine position, it would be spotted, reported and banned from search engines.

Duplicate Sites

Search engines would prefer to find unique content throughout the net. When affiliate schemes first became popular, some web owners would post duplicate sites in an attempt to outrank the site being promoted and siphon off sales from the original. Subsequently, the search engines now have procedures in place to stop duplicate sites. Sites that may have been altered slightly to avoid detection can be spotted by competitors, reported and banned.

Keyword Stuffing

The easiest to spot and most common example of “black hat” methods, keyword stuffing relies on targeted keywords being placed en masse on a web page in the anticipation of being picked up and indexed by the search engines. Usually found written in a tiny font size at the bottom of a web page in order for the main content to make sense.

Link farms

Link farms have evolved from the strategy of building inbound links in order to raise search engine rankings. Sites have been built specifically to provide links, which are not particularly relevant to the site concerned.

Search engines expect links between websites to be based on relevant content. Sites that build links of no relevance, purely for the sake of search engine optimisation, can be banned from search engines, maybe for life.

Doorway Pages

Probably the easiest way to get blacklisted and lose even genuinely earned rankings, doorway pages are appended to a website, giving no value to a visitor. The page exists solely to attract search engines to the targeted keyword or phrase. These pages are usually mass-produced and posted automatically by software.

Redirects

Used in connection with doorways, redirects automatically move the visitor to a genuine page. Illegal methods are constantly being devised to beat attempts by search engines to detect this practice. The search engines do generally catch up with them and ban the sites. If not, competitors do pick up what’s going on and report the offenders.

What colour is your hat?

Many of these practices are blatantly in use today. Some webmasters tread the thin line between illegality and shady practices. Search engine rankings can still be achieved by operating a “black hat” strategy. Generally though, any gain is at best temporary and offenders do face the prospect of being blacklisted by the search engines. SEO agencies that operate legitimately will not tolerate competitors getting an unfair advantage and will report offenders. Some bans can be permanent, but even in cases where a site is only banned for a temporary period; it is increasingly difficult to get back up the ladder.

Best advice: play it clean!

The following is a great posts written by Dave Bascom of SEO.com, a company which one of my past interviewees (Mike Mann) has his hand in. Mike Mann knows this business, so any tips coming in from him or his affiliated companies are worth reading:

You should be paying very close attention to which keywords are driving traffic to your site. If someone at your company isn’t digging into your keyword referral reports in your analytics tool, you are leaving money on the table. Here’s a list of seven ways to effectively leverage your keyword analytics (for both organic and paid search traffic).

1. Peek inside the minds of searchers
Often we as marketers think we know a lot about how people search. The truth is, there are a lot of different ways to search and it varies by industry and from one individual to another. By analyzing the keywords and phrases that are driving traffic and sales to your website, you can find out how your customers search to find your site. What adjectives or other modifiers do potential customers search on? What order do they search

2. See which keywords are working for organic search
If your site is showing up on the first page for some of those keywords, how much traffic are you getting from those organic listings? More importantly, how many leads or sales are you getting from those keywords? You will sometimes be surprised at which keywords drive the most traffic. Often it’s not the keywords you think will be best, and that’s why you have to watch your keyword referral reports to see which keywords are working.

3. Determine which keywords are not driving traffic
If you’re on the first page of Google and you get zero clicks, it’s time to find some new keywords. Stick with the keywords that drive sales and ditch the keywords that don’t work. There is a huge difference in click through rates depending on the position your site is listed in, but if your site is anywhere on the first page of Google, you should expect some level of traffic, or you’re not targeting the right keyword.

4. Find keywords that work in PPC that can be used for SEO
The nice thing about PPC search advertising is that you can choose exactly which keywords your ad shows up for. The thing that sucks about PPC is that you have to pay for every click. So why not take what you’ve learned from your PPC campaign and make sure you’re focusing your SEO efforts on the right keywords? You’ll usually find that a first page organic listing for the same keyword will send a lot more traffic than a paid listing for the same phrase, and the price per click is way better

5. Find keywords that work for SEO that can be used for PPC campaigns
The same idea for taking PPC keywords into your SEO campaign works the other way, too. Organic search listings will bring people to your site for all kinds of different keywords–including tons of keyword combinations that you never would have thought to include in your PPC campaign. If you notice a particular phrase that drives a lot of sales from a unique organic search keyword, you should try it out in your PPC ads. You’ll usually see a similar conversion rate, or maybe even better conversion from PPC on the same keyword!

6. Identify keywords to add as negative matches
Negative matching with PPC campaigns is when you tell the search engines to not show your ad when certain words are included in the search query. This can come in handy when you’re doing broad matching on keywords that have multiple meanings or connotations. They can also help you eliminate keywords that are driving a lot of traffic without resulting in sales. By watching your conversion metrics on a keyword level, you can identify keywords that drive traffic without sales and add those keywords to your campaigns as negative matches. You can even save yourself some money by looking at irrelevant, under-performing keywords from your organic search that should be excluded from your PPC campaigns before you even spend a penny on PPC ads.

7. Get ideas for new content and products
You’ll start to notice that people find your site for all kinds of different, sometimes strange, keywords. Watch the keyword list for new ideas for topics you can write about on your blog or even a new product you can add to meet the needs of your customers. If you’re getting significant traffic on keywords that you don’t have content about, it’s a good indicator that traffic would flow to your site if you create content to match what people are looking for.

I find it very interesting to review the keyword referral data in website analytics reports. As you dig in you’ll find all kinds of hidden gems that you can apply to make your website better and more profitable!

Any other ideas of ways you’re using keyword analytics to grow your business?

On February 14th, 2008 I ran my own little test campaign using Facebooks new ad service. Basically you have two options:

1. Pay-Per-Click: You bid on how much you are willing to spend per click on your ad in addition you specify how much you are willing to spend in a a given day.

2. Pay-per-impressions: You bid on how much you are willing to pay for your ad being displayed. Again you can specify a daily spend limit.

For my test I decided to go the with the Pay-per-Impressions route. I set my campaign to last only 1-day and my daily spend limit to be $5. I also set my bid to $0.39 per 1000 impressions. My ad campaign was centered around my interview with Curt Schilling. While creating the ad you are able to specify you demographic. My ad was targeted at users who’s profile had the following keywords: “Baseball, Blogging, Red Sox, Sports, Sports Illustrated”. In total, a footprint of just over 60,000 users (Facebook lets you know).

Here are the final results of my campaign:

Impressions- 15,300

Click- 7

So I essentially spent $5 for 7 potential new readers. Not quite as high as I would have liked. My initial feeling is that if you are selling a product or service this is a good way to go. If you are just trying to generate a buzz and build traffic, there are likely better programs out there.

How would I change this campaign if I run it again? I would focus on displaying my domain name prominently in the ad. That way even if a user does not click, he may still see the address and it may just stay with him long enough to entice him to visit the site.