Previously I wrote that as a guide you should look to re-allocate at least 20-25% of your existing marketing budget towards online marketing. Specifically I mention PPC advertising, also known as Search Engine Marketing. It is a good first step. But there are more options for you that you can spend your marketing dollars on [...]
Whether you are Canadian, or you have interest in selling to Canadians, the time is now to ramp up your spending on your online presence and online marketing specifically targeting Canadians.
According to e-marketer, by 2009 Canadian online spending will reach over $16 Billion. A dramatic increase year-over-year as you can see in the graphic below. [...]
So, you’ve been in business a while now. You have built a reasonably strong brand for yourself off-line and are now looking at or your being told to look at online marketing. Your marketing budget is already tied up for the year in print advertising, tv, radio, etc. You don’t know where to start as [...]
