Building Personal Brand Within the Social Media Landscape
Web 2.0 Expo NY: Gary Vaynerchuk
Gary Vaynerchuk has captured national attention as a businessman and Internet celebrity. Gary’s fame can be attributed to his pioneering, multi-faceted approach to personal branding and business building.
At a very young age, Gary took over the family business, a liquor store in New Jersey. Over a period of 6 years Gary and his father Sasha rebranded the business as Wine Library and transformed it from a local store doing roughly $4 million in sales annually to a $50 million national industry leader. The development of the Wine Library juggernaut reached its zenith on August 25, 2006 when Gary was featured with a caricature in the top left corner of the Wall Street Journal, a lifelong goal of Gary’s that he achieved before the age of 30!




Steven-Sanders said,
Wrote on September 23, 2008 @ 4:44 pm
That’s an awesome speech! Gary knows what he’s talking about for sure. And it makes me feel good to know that I’m doing everything he’s talking about.
Mike Muise said,
Wrote on September 24, 2008 @ 8:18 am
It was a great speech.