Web development, design, and site optimization.

One sure way to increase your online marketing reach is, believe it or not, still in your local Yellow Pages directory. You will get the obvious benefits of marketing to your local market in the printed book but you also get some other, not so obvious benefits. For one, the Yellow Pages group has an online portion where they make your ad details available to anyone via a search. Second, many third parties use Yellow Pages data in their online tools which further publicize your business. So by placing one advertisement in your local Yellow Pages, you may well end up in hundreds if not thousands of different online applications that help boost you presence beyond your local market.

So what sort of third party sites or applications are you appearing on? Some of them are simply other business listings/directory sites, some are tools like mapping services (Genie Knows). If you are not listed in the Yellow Pages, chances are good that you are not listed on the results of these services either.