A good read from a fellow blogger and professional in the web design industry. His post touches on how many times clients will cite big companies who seem to go against the rules yet are successful.

You aren’t Google.

You’re not Apple either.

As a small to medium-sized enterprise there is much that we can learn from those at the top of the business world. But, this doesn’t mean that you should copy what these companies are doing online simply because they’re good at what they do.

I can’t count the number of times that I’ve heard the marketing directors of client organizations, or even my agency superiors at former employers say “Why can’t we just have a blank white page with a search box in the middle? It works perfectly! Look how many people visit Google!” (this also tends to be the same argument many people have for Google having such a cruddy logo, but I digress…) Or, “How come we can’t have a huge graphic in the middle of the page and four graphic boxes beneath it? Apple does it and they are the best in the world!”

I recommend you continue reading this article.