Web development, design, and site optimization

Knowing what keywords to focus on in both your content and your SEO and SEM efforts is in many ways hit or miss. You need to test, test, and test some more. Some keywords will work for you, some won’t. Some will work now, some will work later. Its an almost daily task you should look at.

If you are running a PPC campaign you can easily view which keywords are netting you results. Additionally you may be able to see in your hosting logs what keywords are drawing people in. Keep the ones that are working, flush out the ones that are not. Its a constantly evolving process.

Whether you are just starting out, or you a seasoned pro, you likely need some additional help in developing and choosing your keyword strategy. By using a tool such as this FREE KEYWORD TRACKER, you can input words/phrases to see what the top 100 monthly search queries or keywords are for the term you submitted. Because the most obvious keywords tend to be more generic, and more searched, their bid costs tend to be higher. Using a tool like this allows you to find relevant, more direct, but less costly keywords that you can plug into a PPC campaign.