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Entries for November, 2007

Customer-centric companies will succeed.

In light of the competitive domain industry and the nature of the commodity product we are trying to sell we often run into situations where we offer nothing more than our competition, and at a higher price point. The result is that the industry as a whole’s focus has switched from selling domain names, to [...]

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Mid-term review.

In August, Verisign released its mid-year review of the domain name industry. We can expect a new report at year’s end so we will see if the trends from Q1 and Q2 were able to continue onto Q3 and Q4. I would be surprised to see any major changes. If there are you will be [...]

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Registrars focused on business rather than consumer.

Still on the topic of my industry changing its focus from just being a domain name provider, I think that a statement made in the Verisign report further proves this point.
The following is in reference to a survey of Registrars:
“When asked to describe their business, 65 percent of respondents described themselves
as business-focused domain name registrars [...]

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